Men of Metal

I know I’ve been spending too much time ranting about advertising, but while looking for new information regarding the Subservient Chicken everyone’s been talking about, I found this page. The writer talks about an insert he had found in a magazine about a soon-to-be-published book about Humanoid Robots.

To make a long story (you really ought to read) short – the whole thing seems to be hoax marketing for the Mini Cooper. Although there is no direct evidence of this, the voice behind both Subservient Chicken and the Mini Cooper is a marketing company called Crispin, Porter + Bogusky. CPB has a history of alternative marketing and is responsible for the campaigns for truth, Molson, and Ikea – as well as Burger King and Mini Cooper. So, you be the judge. But be sure to check out the videos on “the professor’s” webpage and be amazed at the depth of the deception produced for this campaign.

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